ENVO says the Stax is an eBike that’s just trying to be a normal bicycle.
You read that correctly.
“ENVO Stax is designed to provide riders with a natural and familiar riding experience akin to that of a traditional bicycle,” the company said in a press release.
Somehow, it’s also geared toward “millennials,” a demographic that just wants to ride normal bikes but, for some reason, is seeking eBikes, according to the company. Perhaps this is to distinguish the Stax from bikes that are geared towards older riders with aggressively dropped top tubes for easy on & off.
From that strategic morass, the ENVO Stax arrives, a unit that comes with a 500W hub motor. ENVO points out that’s “twice the output” of an Olympic rider. Admittedly, it would be hard to do much with the Stax unless it did roll under its own power. The “lightweight” eBike weighs 42 lbs.
Elsewhere, you’ve got a 36V/12.8AH battery, 8-speed Shimano Altus gearing, 700c x 40mm Kenda tires, and Shimano disc brakes. Like many e-bike startups we’ve seen, the Stax only comes in one frame size which will work for many riders, but not all.
The Stax also looks to compete on price — it costs “only” $1,879 MSRP.
If that sounds like a lot to pay for a bike that’s purportedly just trying to be a bike — but is, for some reason, instead an eBike — I’m right there with you. Heaven knows most of us millennials don’t have big piles of cash laying around, waiting to be spent. To be fair, the bike does have integrated lighting and a display that can be connected to your smartphone (another Millenial/Gen Z staple).
“The most important thing for us when designing this ebike was to make sure that it rides and feels like a traditional bike so the user doesn’t have to compromise on ride feel for the added benefits of an ebike,” ENVO CEO Ali Kazemkhani reiterated. It’s “aimed at millennials and Gen Z riders who want a good-looking, sleek, electric bike that is premium yet affordable.”
Delivery starts mid-May 2023.