Rockgeist Bikepack USA makes quality waterproof and custom bikepacking bags, sewn in its workshop just north of Downtown Asheville, NC along the French Broad River. Greg Hardy, a medical research engineer with a PhD, founded Rockgeist in 2014 because he loved the simple act of riding bikes and camping. The company has grown as the niche of bikepacking has grown, and Rockgeist now has customers from all over the globe. Here, Hardy, and a few of Rockgeist’s loyal employees, discuss the nuances of small business, local bike culture, and their love of these mountains.

Learn more and check out Bikepacking gear at: https://rockgeist.com