Vitus Bikes has announced the opening of a US Distribution Center in Salt Lake City, Utah, bringing its range of quality, affordable road, mountain and gravel bikes to the North American market for the first time. The brand is able to offer well spec’d bicycles at sensible price points thanks to its cost-saving direct-to-consumer model, some of which we have had the pleasure of testing in the UK.
Initially, us.vitusbikes.com will sell a limited range of Trail, All-Mountain, Enduro, E-Enduro and Kids’ Bikes, with the intention to expand the offering to additional models and build options throughout 2023. Highlights include the 2023 Vitus Mythique that launches today, and the 2022 Sommet 297 CRX (reviewed here).
(December 6, 2022 – Salt Lake City, UT) Vitus, the nearly 100-year-old storied bicycling brand, today announced the opening of its United States operations and distribution center, headquartered in Salt Lake City, UT. US consumers can now purchase select models of Vitus’ Mountain, road, gravel, youth, and e-bikes bikes through us.vitusbikes.com and have them shipped directly to their door.
“When I look at the Vitus line of bikes, I get giddy. Being able to offer this initial lineup directly to US riders is a tremendous opportunity,” said Brad Howell, US Brand Manager for Vitus Bikes. “From privateer racers to weekend enthusiasts, Vitus offers something for everyone in the worlds of road, mountain, and gravel riding; we even have a killer kids’ line. If riding bikes fills your cup and spreads a smile across your face, then Vitus is for you!
Vitus Bikes have long been available in Europe and loved by riders of all abilities and disciplines. During the 1970s, Vitus manufactured high-end steel race frames and into the 1990s, played a pivotal role in pioneering aluminum and carbon fiber frames. While proud of this heritage, the current-day team of Vitus engineers, designers, product managers, marketers, and athletes are driven by one goal: to make the best bikes for all kinds of riders.
Because of Vitus’ consumer-direct model, the brand offers riders performance-oriented bikes at accessible price points. Instead of relying on third-party resellers, Vitus’ Salt Lake City-based team of quality care representatives and expert mechanics oversee every aspect of a bike’s assembly and quality control before shipping to consumers. Bikes are pulled from a US-specific inventory in Salt Lake City and arrive to riders in fully recyclable cardboard boxes with zero-waste packaging. Vitus also offers a 30-day ride guarantee and a US-based team of customer care representatives are at the ready for any questions riders may have before, during, and after their purchase.
While additional models and model specs will make their way online throughout 2023, Vitus will start by offering a handful of its most popular models across road, mountain, and gravel disciplines. In the mountain category, Vitus will launch with the following bikes:
Trail / All-Mountain:
Escarpe 29 CRX 170mm Front/170mm Rear