Zwift Hub and Wahoo KICKR Core Bundled with Discounted 1-Year Zwift Membership Zwift Insider
Zwifters have been requesting a discounted annual membership since the platform’s early days, and today Zwift has taken the first steps toward offering exactly that.
This increases Zwift Hub’s price from $499 to $599 (€599/£549), but given that a year of Zwift costs $180 (€180/£156), this is a big discount if you plan to keep your Zwift membership active year-round.
(US and EU Zwifters would need to turn off their Zwift account for at least 6 months of the year before the discounted annual membership wouldn’t save them money, or 5 months for UK Zwifters.)
The bundled membership doesn’t come with any restrictions, either. It’s a simple membership code that can be used by current Zwift users, new users, or even given to a friend.
Zwift says, “Your year-long Zwift Membership code will be sent to the email address provided at checkout. Activate it on zwift.com once you’re ready to ride, or forward it on if you’re gifting Zwift Hub to someone else.”
Is this a sign that Zwift will begin offering annual membership discounts to all users soon? Perhaps. If that does happen, we wouldn’t expect them to offer an annual membership for just $100. Many Zwifters would be happy to get just 2-4 free months in an annual plan, and that’s where we would expect Zwift to price it.
Does the membership bundling make either of these trainers more attractive to you? Would you jump at a Zwift annual membership discount, and if so, at what price point? Share below!
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